Research

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Puma: New Entrants Taking Market Share

  • Weak FY25 outlook and rising geopolitical concerns are having a significant adverse impact on the company.

  • The company is anticipating EBIT between €445m - €525m, compared to €690m that analysts had expected.

  • Dividend cut to €0.61 from €o.82 in the prior year.

  • Losing market share to ‘challenger’ brands such as On, New Balance, Lululemon and Asics.

  • Rising debt levels, and consequently rising interest payments are a worry for investors…

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Tesla: Rainy days ahead for the electric vehicle pioneer

Tesla has been at the forefront of the electric vehicle (EV) revolution, and for years, it appeared that the company was unstoppable. The brand, synonymous with Elon Musk’s innovation, Silicon Valley disruption, and cutting-edge technology, dominated the EV market. However, as the industry evolves, several new challenges are emerging that could …

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Tariff Mania: Economic world becoming fragmented

On April 2 2025, the United States government, under the leadership of President Donald Trump, announced new tariffs targeting a range of foreign goods. This move marks the latest chapter in Trump’s ongoing trade policy, which has been characterised by protectionist measures aimed at securing more …

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